When we look at successful companies, their achievements are not a coincidence, but rather the result of their efforts to ensure employee engagement and the investments they make in their employees. Research, including Gallup’s, has shown that there is a direct relationship between employee engagement and a company's financial performance, revealing that companies with high employee engagement are four times more successful than others. The reason is that employees tend to work harder when they feel a sense of belonging and loyalty to their company.
The best way to ensure employee engagement is to understand their concerns, needs, and feelings, to interact with them more frequently, and to listen to their voices. Surveys are a useful tool at this point; they help you better understand your employees, identify the issues they struggle with, and the uncertainties and changes they perceive as threats in the workplace. Measuring employee engagement through surveys offers numerous benefits to companies:
- By identifying the factors that satisfy employees, they provide a peaceful and prosperous work environment.
- By uncovering the elements that contribute to engagement, they ensure employee retention and help reduce staff turnover.
- They help identify employee expectations and develop strategies to meet them.
- Employee engagement aids in achieving customer satisfaction.
- Engaged employees show productivity and high performance with a sense of ownership, contributing to the creation of a corporate culture that embraces innovation and creativity.
As seen, using surveys effectively offers lasting and positive impacts for organizations. However, identifying and measuring actions that increase employee engagement is not as easy as it seems for organizations. The Human Resources (HR) department plays a crucial role in this regard. As an HR department, here are the critical points to consider when conducting an employee survey:
- First, ensure that the surveys you provide to your employees are anonymous, encouraging them to provide honest and real feedback; create an environment where they feel safe.
- If you show that the feedback they provide is not just a task but a behavior to be rewarded, your employees will be more willing to participate.
- Once surveys are completed and results analyzed, definitely prepare an action plan. Share this plan with the relevant departments and managers.
- Ensure that the actions specified in the action plan are carried out during the period. If the identified actions are not taken, your employees will see these surveys as a waste of time and trust in the company will be severely damaged.Remember, employee engagement is not a one-time thing, but a process.
Therefore, not only annual surveys but also pulse surveys or employee engagement software can be used to increase employee participation and engagement. You can experience our survey applications by contacting buddyperformance.com, which provides access to such an application.
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