Embody the human traits your company needs and shows, such as trust, purpose, enjoyment, results, transparency, innovation etc.
Make your culture visible and part of your daily life through feedback and pulse surveys. Support your employees to live your culture.
Make surveys to analyse and take actions. See who are on track and who need help right now. Monitor cultural trends over time.
Your brand is your promise to your customers. Culture shapes attitudes and behaviours to be shown when delivering that promise.